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Table of Contents

Industrial SEO Search Engine Optimization

	Industrial Website Analytics
	Industrial SWOT Analysis
	Definition of Industrial Business Goals, Target Markets, Target Vertcals, Channel Strategy, Product Strategy
	50 to 100 Keyword Survey. Define generic keywords, industry keywords, corporate terminology, trademarks, and competitive words.
	Define key distributor channel partners, customers, and industry sites for link building exercise
	Recommend removal of barriers to efficient Search Engine indexing.

Industrial SEO Implementation

	Removal of barriers to efficient Search Engine indexing
	Rewrite website copy, suggest new copy
	Suggest filename changes
	Submit content in a search engine friendly manner (Google, MSN/LIVE,Yahoo)
	Explore Dynamic PPC (Pay Per Click) strategy (Google Adwords, MS AdCenter)
	Submit sitemaps to search engines
	Implement META changes
	Add “How to…” information and documentation
	Evaluate ThomasNET Thomas Register, GlobalSpec, Kelly Search activity

Industrial Website Design-Navigation

	Improved website navigation structure
	Suggest self-service models and cost avoidance techniques
	Benefits of adding interactive e-catalogs for Industrial Product discovery
	CAD data download
	Interactive Parametric Internet Catalogs and Product Configurators
	Add Rich Media; supporting industrial video, and animation files.

Pure Pull Marketing Sales Lead Generation

	Pull vs. Push Marketing
	Define sales territories
	Define login form capture information
	Define dissemination rules
	ROI Analysis
	Define SFA and/or Define CRM software input to monitor sales pipeline and opportunity management

Micro Target Marketing and Campaign Management

	Data-mining programs for segmentation of prospect message
	Mass marketing vs. micro-targeting
	Email Message design
	Opt-out procedures and CAN-SPAM Law
	Monitoring campaign effectiveness ROI Analysis
	PR campaigns & Landing Pages

Industrial Press Releases, Related Industrial News Articles, and Google News

	Writing for editorial Pick-up in Industrial Trade Journals
	Optimizing for Industrial SEO
	Editorial Pickup
	Google News
	Newswire Services
	PR campaigns & Landing Pages

Today's Tip: See the beauty of decorative concrete on polished concrete floors.

Our Approach To Industrial Internet Marketing

Before we start our introduction into Industrial Internet Marketing, ask yourself this question: How will he do business with me 10 years from now? (By the way the video is 10 years old)  - Click Here...

Let's face the facts. Most industrial products are commodities, where industrial manufacturers are competing domestically for position and share, and trying to differentiate themselves from cheaper offshore competitors.  The fact of the matter is most industrial products are unglamorous, and this is the good news, with a great SEO positioning strategy in the search engines one can argue that if a prospect lands on your site then you can assume they must have a need, right?  Or else why would a person be looking at a fastener, or a pump, or, a bearing or any other industrial commodity product?

At Industrial Business Marketing we not only focus on Search Engine Optimization and Search Engine Marketing; we also focus on conversion of visitors across the whole buying cycle, from engineers at the design and sample stage, through buyers at the procurement stage, into plant management and MRO at the after sales service stage.  We focus on site stickiness, along with the SEO project to reduce visitor bounce. Once your site is optimized and showing up on the first page of Google, Yahoo!, MSN, and Ask! you will experience the true marketing pull the Internet offers.

Featured Article: Read 9 Tips to Increase Industrial Sales Leads

Our approach consists of the following elements:

SEO and Product Discovery - an Introduction to Pull Marketing
An SEO project plan, identifying your current web position with regards to product, competition, keywords and phrases, etc and recommend changes to increase traffic to your site removing any barriers to efficient search engine indexing. We submit regular reports, monitor results, and continue to react to changes. More...

Web-site Design & Development
We do additional analysis and make recommendations to increase viewer interest on your site to reduce visitor bounce (i.e. they hit the back button immediately.) We offer contemporary site design in keeping with corporate look and feel along with link building strategies, site navigation, and interactive catalogs (ecatalogs) More...

Sales Lead Generation & Dissemination
We filter visitors, identify real prospects from their profiles and interest, and turn around the data in real time to your sales organization or distributors as a qualified sales lead. More...

Target Marketing & Campaign Management
We identify prospects and implement micro targeting for one on one messaging and general electronic campaign management, press releases, and provide click through analysis. More...

At Industrial Business Marketing we have over 20 years experience working with industrial companies utilizing multimedia and Internet for sales and marketing both nationally and internationally. We offer a complete web marketing package from search engine optimization, product search, to lead generation and dissemination. While search engine optimization can raise your web profile, it does not guarantee a valuable visitor experience. We offer a package of services that will add value for the visitor, and generate more business for you.

At Industrial Business Marketing we can offer several tools for web site development. We create and implement Internet marketing solutions to enhance the profile of business web-sites, increase traffic by targeting desirable prospects, while reducing and filtering non-desirable visitors. We insure improved interaction and value for both visitor and the business. We provide enhanced product and corporate information to each visitor. We can develop quick and easy navigation to complex and specific product information, as well as catalogs with wizards, CAD downloads and configurators. We can implement lead generation and lead dissemination capabilities for the client sales organization. We have the capability of adding video and animation to provide further product and application data.

Go to SEO Products and Services

News

The 3 Sure Things in Life

I was sitting at home in my office recently late one night filling out my tax return online when suddenly, in a flash a thought struck me. The two sure things in life that we can all expect are death and taxes, nothing new here. So death we are pretty sure about and taxes we can argue that the Bush tax cuts presented a huge tax relief to the wealthiest Americans; depending on whether you’re a conservative or liberal. However, the fastener industry also benefits in a very substantial way from this statement in that the third sure thing is every product in life needs fastening.   More...

No matter what your search engine marketing (SEM) or search engine optimization (SEO) needs are, you can find all of the SEO strategies and PPC Pay per Click strategies you need right here on the Industrial Business Marketing website at www.industrial-seo.com! We implement all kinds of industrial distribution and manufacturing search engines strategies such as sales lead generation, search engine positioning, e-catalogs and interactive catalogs, industrial website analysis and recommendations, and most importantly key position strategies. Whether you’re a distributor and particularly need a first page position on Google, Yahoo!, and MSN or you are an industrial original equipment manufacturer (OEM) and appreciate the huge advantage the industrial SEO project plan we provide, our Website will always be the fastest, simplest and most affordable way to achieve your industrial SEO marketing goals. Please take a moment to review the dynamic Google PPC Adwords strategy for industrial marketers, our industrial sales lead distribution program, along with e-catalog capabilities with interactive product wizards that walk end users step-by-step through the industrial product discovery process, these industrial programs are featured on our main page. Each of those sections is filled with helpful SEO details and SEO product specs so that you can browse online with confidence, from custom industrial distribution marketing solutions to the most common SEO practices. Please bookmark our site now and start exploring for more informative internet articles and industrial and distributor marketing helpful tips!

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