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8 Reasons to Consider an Industrial Pay-Per-Click Strategy

	Industrial Keyword Research - The heart and soul of your industrial SEO and PPC strategy
	Keyword and Key Phrase Position and Competition
	Plurals and Singulars
	Foreign Language Terms

	English       - POP Rivet
	French        - POP Rivet
	German      - POP Niet
	Spanish      - POP Remache
	Portuguese - POP Rebite

Commonly misspelled words related to your industry

	Gages, Guages
	Vapor, Vapour

	Does Google place any emphasis  on your organic search positioning based on how much you spend in adwords? (See example to the right)
	Why bid a dollar a word when 50 cents may suffice?
	Dynamic Pay-Per-Click (Your Ad and URL match the users search term - very powerful)

Pay-per-Click Patterns

Example of a typical Industrial Pay-Per-Click Strategy

Consider a recent client; an industrial screw manufacturer that makes self tapping screws/thread forming screws.  We implemented an Industrial PPC program and SEO strategy where whatever the user types into Google search, the company's ad will dynamically display that term.  This technique helps draw the searchers eyes to their ad.

See an example below (The PPC search term "Thread Forming Fasteners" matches the Ad, unlike the other Ads)

This manufacturer also specializes in Thread Forming Screws for Magnesium for the Aerospace Industry

This time the user types "Screws For Magnesium".  Once again the PPC ad dynamically matches the search term, and in this case the URL directs the user to a corresponding page relating to the search topic.

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Industrial PPC Challenge

If you are spending a significant amount of money on PPC programs. Then let our experts, evaluate your Industrial program, and recommend changes that will half your spend and increase your click through rate. Read our ROI example below...

Pay-Per-Click Example

If Position 1 gets 11% Click through and costs $1

Then cost per click per thousand or CPM is $110 for 110 clicks

Assume position 4 costs 22 cents and has a 3% Click through rate.

The CPM is $6.60 for 30 clicks, so 110 clicks would cost $24.20 or less than a quarter of the cost of position 1.

Dynamic Pay-Per-Click

Here's the deal - Position 4 is close to position 1 in the diagram on the left, (and the diagram is just an estimate.)

At Industrial Business Marketing we would now focus on making the Ad DYNAMIC and increasing a 3% Industrial AdWord Click Through Rate to 10% at the 22 cent rate, thus increasing Industrial ROI.