NEW! Read out latest report on Mobile Strategies for Industrial Businesses 2014 

Our Approach To Industrial Internet Marketing


Industrial Marketing Made Easy. Myths Web Agencies Tell You About SEO

Watch these videos in full to see why your SEO Agency may not always tell you the truth!  SEO is not technical!  The proof is here! Click both videos on the left and right to audit us.

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Mobilize Your Website for $49 - Seriously, Click Here!

Let's face the facts. Most industrial products are commodities, whereIndustrial Marketing - The importance of SEO and the Internet for Sales Lead Generation industrial manufacturers are competing domestically for position and share, and trying to differentiate themselves from cheaper offshore competitors.  The fact of the matter is most industrial products are unglamorous, and this is the good news, with a great SEO positioning strategy in the search engines one can argue that if a prospect lands on your site then you can assume they must have a need, right?  Or else why would a person be looking at a fastener, or a pump, or, a bearing or any other industrial commodity product?

At Industrial Business Marketing we not only focus on Search Engine Optimization and Search Engine Marketing; we also focus on conversion of visitors across the whole buying cycle, from engineers at the design and sample stage, through buyers at the procurement stage, into plant management and MRO at the after sales service stage.  We focus on site stickiness, along with the SEO project to reduce visitor bounce. Once your site is optimized and showing up on the first page of Google, Yahoo!, MSN, and Ask! you will experience the true marketing pull the Internet offers.

Featured Article: Read 9 Tips to Increase Industrial Sales Leads

SEO & Product Discovery Pull Marketing

We create a SEO project plan, identifying your current web position with regards to product, competition, keywords and phrases, etc and recommend changes to increase traffic to your site removing any barriers to efficient search engine indexing. We submit regular reports, monitor results, and continually to react and assess changes.

Web-site Design & Development

We do additional analysis and make recommendations to increase viewer interest on your site to reduce visitor bounce (i.e. they hit the back button immediately.) We offer contemporary site design in keeping with corporate look and feel along with link building strategies, site navigation, and interactive catalogs (ecatalogs) that interact with user.

Target Marketing & Campaign Management

We identify prospects and implement micro targeting for one on one messaging and general electronic campaign management, press releases, email-marketing and provide full click through analysis.  We can setup your CRM system and manage your sales leads, opportunity management using sales force automation to own the customers total experience

Sales Lead Generation & Dissemination

We filter visitors, identify real prospects from their profiles and interest, and turn around the data in real time to your sales organization or distributors as a qualified sales lead.  Industrial sales leads usually come from propects that have a specific need for your products; why else would they look at a fastener, or a bearing, or an o-ring, etc?



Industrial Marketing Made Easy.

Industrial Mobile Websites

Mobilize your website.

It’s no secret that the mobile web is growing; in fact there are 130 million smartphone users in the US alone.

  • Studies show that current mobile web-user experiences are overall horrible when it comes to viewing and navigating websites. Websites that have not been optimized for mobile viewing are too cluttered and negatively impact the visitor’s ability to locate information.
  • Traditional websites are designed to be viewed on a computer screen instead of a smartphone. This means that most regular websites are not compatible with mobile devices such as the iPhone, Android, Blackberry, or Windows Phone
  • People are using their mobile devices to access the Internet. In fact, one-third of the world’s population uses their mobile devices to perform Internet searches.
  • Mobile-friendly websites receive higher mobile search engine rankings.
  • Gives you the advantage over your competitors; most of which are not even leveraging the powerful benefits of mobile marketing.
  • Integrating social media platforms such as Facebook, Twitter, and YouTube with your mobile website is simple and will help boost your profits even more.
  •  This year, more people will use mobile phones than PCs to get online, according to Gartner.
  • By 2015, there will be one mobile device for every person on earth. The mobile era has arrived.
  • Smartphones and tablets owners already spend more time on their mobile devices than PCs.
  • Mobile searches have grown by 400% since 2010, according to Google’s Get Mo.
  • Most users prefer mobile sites to applications for researching prices, product reviews and shopping.
  • 40% of mobile web usershave turned to a competitor’s website after a bad mobile experience
  • 57% would not recommend a business with a bad mobile site

See Industrial Mobile Website Marketing - 2014

more trends in mobile marketing 2014

 

See before and after examples:

Industrial Business Marketing

American Fastener Journal

Belimo Fire and Smoke Actuators

National Shutter and Aluminum

Stran Technologies

And don't forget the QR Code for Advertising, Literature, Trade Shows, etc

Download our latest report on Mobile strategies for 2014


 


The 3 Sure Things in Life:

I was sitting at home in my office recently late one night filling out my tax return online when suddenly, in a flash a thought struck me. The two sure things in life that we can all expect are death and taxes, nothing new here. So death we are pretty sure about and taxes we can argue that the Bush tax cuts presented a huge tax relief to the wealthiest Americans; depending on whether you’re a conservative or liberal. However, the fastener industry also benefits in a very substantial way from this statement in that the third sure thing is every product in life needs fastening. More...

No matter what your search engine marketing (SEM) or search engine optimization (SEO) needs are, you can find all of the SEO strategies and PPC Pay per Click strategies you need right here on the Industrial Business Marketing website at www.industrial-seo.com! We implement all kinds of industrial distribution and manufacturing search engines strategies such as sales lead generation, search engine positioning, e-catalogs and interactive catalogs, industrial website analysis and recommendations, and most importantly key position strategies. Whether you’re a distributor and particularly need a first page position on Google, Yahoo!, and MSN or you are an industrial original equipment manufacturer (OEM) and appreciate the huge advantage the industrial SEO project plan we provide, our Website will always be the fastest, simplest and most affordable way to achieve your industrial SEO marketing goals. Please take a moment to review the dynamic Google PPC Adwords strategy for industrial marketers, our industrial sales lead distribution program, along with e-catalog capabilities with interactive product wizards that walk end users step-by-step through the industrial product discovery process, these industrial programs are featured on our main page. Each of those sections is filled with helpful SEO details and SEO product specs so that you can browse online with confidence, from custom industrial distribution marketing solutions to the most common SEO practices. Please bookmark our site now and start exploring for more informative internet articles and industrial and distributor marketing helpful tips!

*One-time Setup, $49 a month

@industrialseosupport@industrial-seo.com71 Pond View Dr. • Southbury, CT 06488(203) 264-3533